Formally the Textile Care Federation, DLANZ or Drycleaners & Launderers Association of New Zealand Inc. is now the name and face of the association representing the industry.
Welcome to the official brand launch party of DLANZ.
As we all know – good things take time and just like fine wine and cheese, recreating a fine brand doesn’t happen overnight.
Some History perhaps
The Textile Care Federation was created back in 19?? Etc
Why a Rebrand?
Times have changed, certainly textiles have and so has language and communication. There has been discussion now for sometime that the brand Textile Care Federation is out-dated and no longer clearly communicated who the Federation represented.
Sure, many of our members care for textiles in one way or other but it has little meaning to the customers of our Drycleaners and Launderers – who are one of the reasons the Federation was originally formed.
Serious talk about a re-brand began around last years conference, and was voted for at the AGM. 2020 and progress has happened and we now have a new brand name and some shining new branding.